Task · free bundle · popups optional
Bring the buyer back to an item you do not have right now
Someone reached the product page, saw «out of stock» and left: the choice was already made, there was just nothing to buy. This bundle catches them on the spot: a subscribe button collects the e-mail, one message goes out when the item returns, and the order can be placed right there without moving to another storefront.
- The subscribe button sits on your own product page — no site rebuild
- The guest gets exactly one e-mail: the restock notice, not a newsletter
- A subscription exists only after the e-mail is confirmed
- The order is placed on the same site — the cart and checkout are ours
No card. A minute to sign up, another one for the tag.
- Back-in-stock subscription
- Ordering on your website
- Popups
- e-mail per subscription: the item returns, the message goes, the subscription closes
- 1
- is the launcher on the page; the form loads only after a click
- 889 B
- a subscription lives if the item never returns — then it disappears on its own
- 60 days
- for both the ordering widget and the restock subscription
- $0
What the guest sees
Everything happens on your page; there is nowhere to go.
- 1
Sees a button on the sold-out product
«🔔 Notify me when it is back» — wherever you placed it: next to the price, in place of the buy button or in the availability block.
- 2
Leaves an e-mail
The form is fetched on the click rather than sitting on the page in advance. Two fields, no registration.
- 3
Confirms the address by e-mail
Double opt-in: until the link in the letter is clicked, the subscription does not exist. That is why nobody can subscribe someone else’s address to your product.
- 4
Gets the message and comes back
The item is in stock again — one e-mail goes out with a link to the product. From there the guest adds it to the cart on your site and checks out.
What happens on your side
No separate mailing service, no manual exports.
You pick the product for the button yourself
The «My website» hub has a button generator: choose the product and variant from your published catalogue and get a ready markup snippet. We do not match or guess a third-party catalogue.
Ordering widget →Subscriptions are listed
Who subscribed to which product is visible in the storefront section — in the same list as subscriptions left on our own storefront: one list, one mailing mechanism.
Storefront and shop →Orders land in the order monitor
Order lines carry the page URL they were taken from, so the operator sees exactly what the person ordered on your site.
Orders →The funnel is honest
In the reports «converted» for a subscription means a confirmed e-mail, not a sale. A mail scanner that follows the link without a human confirms the subscription but never reaches the funnel — undercounting is more honest than inflating.
Dashboard →What to switch on
The subscription is half of the job; the other half is giving the returning buyer a place to buy.
Back-in-stock subscription
Catches the visitor leaving a sold-out page
Two halves: an 889-byte launcher waits for the click, and the form with its dictionaries is fetched when the guest acts. The product is bound manually — that is a decision, not a shortcut: we do not read third-party stock and judge availability by your catalogue. The e-mail is sent by the same mechanism as on our storefront.
Read the docs →Ordering on your website
So that the returning buyer buys right here
Four modes: our storefront as an overlay, our «add to cart» buttons on your cards, replacing your buttons, or taking over your purchase pipeline entirely. A site scanner builds the product map, and prices can be recalculated by a rule. The cart and checkout are ours, and the order lands in your back office.
Widget page →Popups
Catches those leaving the site right now
Triggers (exit intent, time on site, scroll depth, repeat visit, cart change), page masks, a coupon and frequency caps. A cross-sell popup drops a related item into the same cart — in the modes where the cart is ours; in the storefront-overlay mode it honestly does not show.
Widget page →What you do once
Create a free account
A Cenaly.com account and your website domain in the «My website» section. The site stays yours — we do not move or copy it.
Paste one tag
One line before </body>: into your WordPress theme, the HTML block on Tilda or Wix, theme.liquid on Shopify. The tag is shared by all widgets — you will not touch the code again.
Switch on the widgets you need
Every widget is a toggle with its own settings. Changes reach the site without a developer; the CDN cache is five minutes.
The tag itself
<script src="https://cdn.cenaly.com/site/v1.js" data-domain="your-site.com" async></script>One tag for every widget. `data-domain` is your site, everything else lives in the admin panel.
How it plays out in different businesses
Retail and online shops
A size or colour ran out — the subscribe button goes on that variant card. It returns, the e-mail goes out, and the buyer orders where they subscribed.
Food service
A seasonal item is back on the menu, a delivery arrives by the weekend — subscribers hear it by e-mail rather than from a post nobody saw.
Salon and beauty retail
A skincare line, a shade, a set — exactly the goods people return for once they are available again.
Services with a product shelf
Consumables, kits and add-ons at a studio or workshop: sold from the same site, without a separate shop.
What this bundle does not do
- You bind the product to the button: we do not match a third-party catalogue and do not read stock levels off your page.
- Availability is judged by your catalogue on our side — the e-mail goes out when the item appears there, not when some other backend restocked it.
- One e-mail per subscription: once sent, the subscription closes, so no «second wave» comes out of it.
- Without a confirmed e-mail there is no subscription — «collect a list in a day» will not work here, and that is deliberate.
- In storefront-overlay mode the cart lives inside our window: a popup cannot add an item to it and honestly does not offer to.
- Payment in the widget cart is on delivery or pickup only — there is no online payment in that checkout.
- For venues in Russia: remote alcohol sales are prohibited, and the server cancels such an order from any guest channel, the widget included.
What the bundle costs
The core is free: both the ordering widget and the restock subscription.
- The ordering widget is free, with no commission per order.
- The «notify me when it is back» subscription is free; e-mails are not billed separately.
- Popups are a paid catalogue extension; the bundle works without them.
- We do not charge per visitor, per widget view or per collected contact.
Questions and answers
Do I have to move my catalogue to you?
The product for the button is picked from your catalogue in the back office, and the button itself sits on your site. Your storefront and hosting stay as they are.
How many e-mails will a person get?
One — the restock notice. The subscription is deleted after it is sent, so no repeats come from it.
Why confirm the e-mail?
So nobody can subscribe someone else’s address to your product. A broken or stale link answers with a neutral page rather than revealing whether such a subscription exists.
What if the item never returns?
After 60 days the subscription disappears on its own — the list does not accumulate dead addresses.
Can the button go on a page rendered by JavaScript?
Yes: the launcher waits for a click on the marked element and survives re-renders. You add the markup once.
What counts as a conversion in the reports?
For a subscription — a confirmed e-mail, not a purchase. That is stated right in the funnel description so the report does not look better than reality.
Do I have to rebuild my website?
No. The widgets live on your site: one tag before `</body>`, and everything else is toggles in the admin panel. Your layout, hosting and domain stay as they are.
Will this slow the site down?
The loader is one small `async` script and never blocks rendering. Only the widgets you enabled are downloaded, and the heavy parts wait for the visitor: the back-in-stock form weighs 13.7 KB and loads after the click, while the page carries an 889-byte launcher until then.
Will a widget break my layout?
No. Widgets render inside Shadow DOM: your site styles do not reach them, their styles do not leak out.
Where is the data stored?
In the cloud your account lives in: cenaly.com — AWS, cenaly.ru — Yandex Cloud in Russia. Requests, conversations, reservations and appointments never leave the brand perimeter.
Platform-by-platform installation, settings and troubleshooting are in the docs. Setup guide in the docs →
Do not lose the people who already chose
A subscribe button, one e-mail and an order on the same site.
Start freeNo card. The ordering widget and the subscription are free.